Redirects & URL logic
Thoughtful 301 mapping from old to new URLs, consistent canonicalization, and few exceptions – documented, not improvised.
Migration · redirects · indexation
Website relaunch without needless ranking risk
A relaunch should not be a black box: URL logic, redirects, indexable pages, and traceable content are clarified before go-live – so visibility and inquiries do not break by accident.
Intro call without obligation · quick response
On the main site you will find the full service overview, case studies, and how to reach us.
Rebuilding the experience, not only migrating? Web design in Cologne – when structure, brand presence, and inquiry paths need a fresh decision.
Shop or checkout in scope? Shopware 6 development – when the relaunch targets or includes a Shopware 6 setup.
Essentials
What an SEO-aware relaunch should cover
Indexation
Clear decisions on what should be indexed; sitemaps and internal links match the new architecture.
Content & parity
Core topics stay discoverable; important landings are not replaced by empty shells or generic placeholders.
Engineering & checks
Staging, a launch checklist, and a baseline for monitoring – so issues are visible soon after switch-over.
Fit
Who this is for
- Sites with organic or paid visibility that should not “start from zero” without cause
- Relaunches involving domain, path, or CMS changes
- Teams that expect traceable migration instead of “just push live”
- Organizations that want technical and content risks discussed before launch
Why 01art
Preparation, not promises
- Since 2001: engineering and information structure from one partner
- No ranking “guarantees” – instead disciplined preparation and verification
- SEO and SEA considered in the relaunch context
- Transparent steps: what happens when, and which decisions sit with you
Process
A typical relaunch & migration flow
- 01
Baseline & goals
Which URLs and topics matter today? What stays, what merges? A concise risk view before the rebuild.
- 02
Mapping & structure
Redirect matrix, new information architecture, decisions on removals, consolidation, and canonical rules.
- 03
Build & staging
Implementation on staging, technical and editorial review – before search engines and users see the new version.
- 04
Go-live & follow-up
Controlled redirect rollout, checks on key paths, guidance for what to watch in the first days and weeks.
Questions
Relaunch, redirects, and visibility
No – that would be misleading. Search results and competition change. We reduce technical and structural risk and set up migration and measurement so you can explain shifts.
A traceable redirect plan and consistent canonical URLs. Without that, signals and user paths are easy to lose.
Per URL: redirect to a sensible target, merge content where appropriate, or – if intentional – remove cleanly. The decision set is documented.
Usually yes: it should reflect the indexable reality after launch and align with internal linking.
Depends on scope, content production, and approvals – often weeks to a few months. We align timeline once scope is fixed.
Yes. You receive a factual assessment and suggested approach – no obligation to proceed.
Contact
Align the relaunch before it gets expensive
Short call on scope, risks, and timing – with focus on migration, redirects, and indexation.
No obligation · no cost · quick response